If you've been keep up with my banter on twitter and other websites you may have noticed that the new t-shirts just released. For those who have seen BRK. from the beginning would agree that this t-shirt has been one of those things ive had a "it will be here, when its done" policy, but why?
When i created BRK. the goal was to make something polished and met my almost impossible expectations. The Aztec print has always been something that was beautiful to me, with that said the print had several hundred years to cohesively represent an entire culture...and well i had several months to interpret that to represent BRK. this t-shirt proved to be the most grueling of all the t-shirts. Each draft changed things that may be considered miniscule in many eyes, but were flaring imperfections in my mind. I mean serious doubt was put into this shirt I almost didn't release it several times. Many factors like legibility and color concerns had me up 3am the night before i put in the order. Hues of black, teals, and reds were constantly tweaked to account for the myriad of t-shirt material changes. Now that i have a good few weeks to kinda look back on the process of the design. I have a much more of an appreciation for the planning that goes into design as a whole. I knew BRK. wasn't going to be easy considering what i wanted to accomplish, but finishing the process and being able to touch the grain of the ink on the cotton is a such rewarding feeling. Is it to say that the first t-shirts didn't have the effort put forth into them? Nah, the first t-shirt was crazy to me because i did it while watching the entire season of FLCL, the whole process was so smooth and i got to the point, to when i finished it there was nothing i wanted to change which is surely is a rarity with me nowadays.
Now that the t-shirt is out now i mean whats next? I mean i love making t-shirts and everything and look forward to the next t-shirt release but at the moment I'd love to make something outside that realm. People have made suggestions towards jackets, crews and hats for future releases, but at the moment I'm just designing so i can have a good amount of designs to choose from. From there i would choose from the bunch and begi the grueling process of peer editing and drafting for the next product. That is kind of the freedom with BRK. I enjoy though, I'm not tied down by need to have seasons or anything. I make things as i please at small quantities. Which in-turn provides me with ample amount of time to finely craft every thing i release. I do want to thank everyone that has supported my journey though its been real amazing I cant even tell you about all the rad people that i have met and understand where im coming from with BRK.
So shout out to everyone who bought BRKtec
shout out to everyone who bought not just another logo tee
and special shout out to those diehards who bought all the releases, its all love!
"Clothing is an expression of one's creativity and soul. Wear it proud!"
-Zac
So shout out to everyone who bought BRKtec
shout out to everyone who bought not just another logo tee
and special shout out to those diehards who bought all the releases, its all love!
"Clothing is an expression of one's creativity and soul. Wear it proud!"
-Zac